Twitter, Digg, FaceBook, LinkedIn and YouTube are quickly becoming the new sites to be on in real estate marketing. If you aren't familiar with these sites then it's time to get online and do some research. Social Networking online is a great opportunity for you to learn about real estate trends as well as get more exposure for your business.
I gathered some very basic tips from Straight Talk's E-Newsletter that will help you get on your way when starting out online:
Blog - A blog is simply a web-based journal. It's where you can post information about your firm, position yourself as an expert, and drive traffic to your web site.Go to www.blogger.com to get started.
Jump In - Learn as you go by signing up at Twitter, Facebook and LinkedIn. Each site has easy-to-follow directions. Google "social media" and identify sites that cater to your customers and industry groups.
Listen - Social media allows you to connect directly to your customer to learn their likes and dislikes and discover what they think about your company. It's the best and cheapest market research available.
Be subtle - The best way to alienate a social media user is to blatantly market your company. Remember that social media is about relationship building and social norms apply.
Be Active - Give your customers a reason to return to your blog or Facebook profile. Post regularly. Be creative. Research topics and educate your readers. It takes time and effort, but the payback is tremendous.
Now let's get out there and start networking!
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