Create ONE Remarkable Marketing Message for Consistency, Clarity and Results

What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics?
90 percent of small business owners do not have a marketing plan, yet most know that it takes seven to 10 impressions to make an impact and inspire a prospect to take action. Repetition is critical, but what is the best way to proceed?
The surefire way to ensure success is to pre-determine your marketing and the action required to reach seven to 10 impressions. Here are 7 strategies to focus your efforts:

1) Be Remarkable. Identify your goals, your strengths, and your target audience.

2) Maximize word of mouth. When you have a business identity that inspires, fascinates, engages and rewards customers and employees, you are going to be talked about.

3) Free Media. There's a great big world of media available online and off, and a lot of it is free. If you provide newsworthy information, your news releases will be published or aired.

4) Knock your socks off service. Be sure you are delivering unbelievably great service under every circumstance.

5) Get in the Limelight. One of the best ways to spread your ONE marketing message is to speak to organizations, associations, clubs, and radio audiences.

6) Collaborate. Research shows that working with others increases productivity, motivation and results.

7) Hire a marketing coach. If you are stuck, it may be that you are overwhelmed, at "a fork in the road" and unsure of your next step. Enlist support.

While there are many more ways to guarantee you will make an impact, these seven strategies will get you started with a solid foundation for strengthening your ONE marketing message. Be sure to put it all on paper so you have a map guiding your efforts and ensuring that you focus on the ONE quality that sets you apart from your competition and makes you truly remarkable in the eyes of your customers and prospects.

Be consistent. Be clear. Be ready to skyrocket results.

Article by Leslie Hamp, Certified Marketing Spitfire
For more information on article visit http://www.gmarketingblog.com/