Are you feeling a little overwhelmed by Online Social Marketing?
Try to look at social marketing online as having a conversation. It is a conversation between you and others in your network or group. Sometimes the conversation can be one on one or it could be a message that is sent out to everyone in a group. It's a great way to find out what trends are going on in your industry by talking to those in your network. Socializing online is just another tool used for communicating and networking. Who knows what the next tool will be in a few years from now.
The best thing to do if you wanted to just get familiar with what's out there is to explore and see what's available. There are many websites and mediums for social networking, but if you are in it for business then you need to write our your goals, evaluate the sites you feel would fit into helping you attain your goals, look into your return on investment and write out a long term plan for participating in those sites. Not all sites will be the right fit for you as a REALTOR®. But regardless of whether you participate or not, you at least need to know what your peers are doing and be familiar with the online commmunities that are available.
Some popular sites for real esate agents to get you started:
ActiveRain
Blogs
