The Hottest New Item in Technology

I recently came across this incredible small projector that I have to share with you.
It fits in your purse or in your pocket!


3M Micro Professional Projector.
It's small, but it's mighty!

Imagine being with a buyer and linking this overhead projector to your phone, camera or computer and showing your clients various listings, MLS data, etc. in a larger format.

Imagine being at a listing presentation and showing your PowerPoint presentation in a larger format instead of everyone huddling around your computer.

Imagine taking a video of your son at his soccer game and being able to show a replay of the game to your son and his friends in large format after the game.

Watch this demo to get more ideas on the uses of the Micro Projector!


Visit 3mmpro.com for more information or google "micro projector" and see what kind of deals you can get.

Now get out there and get creative with your Presentations!!

The 10 Commandments of a Successful IDX Solution

I was reading through some articles on geekestateblog.com and came across this article that may help you make your website become more effective.

The Internet is changing the way that Realtors do business and market themselves to such an extent that some will just not be around in a few short years. Survival of the fittest is the way of the world, and the fittest in real estate will be those agents and brokers who understand the new Internet consumer and how to engage them from first contact through a commission.

The very first contact that most of you with websites or blogs will have with a consumer will usually be their visit to your site to search for listings. And, you will probably never know that they were there. They come anonymously, and they want to stay that way. They want to find homes or land that meets their requirements and, on this first visit, they do not want to be contacted or to talk to you. If you ever want to talk to these people, ever, then pay heed to the TEN COMMANDMENTS OF IDX.

I. Thou shalt not underestimate IDX.
It doesn’t matter whether it’s a buyer or seller visiting your website or blog for the first time. Surveys have shown that 95+% of first time visitors for listing searches want to see all of the listings in the MLS, not just yours. Not having IDX will cost you huge amounts of future web-generated business. Again, no IDX, no leads, no business.

II. Thou shalt not make assumptions about your visitors.
Successful Web real estate lead generating site owners will all tell you the same thing. They have had clients tell them that the business came to them because other online Realtors dismissed, ignored or underestimated them. They were visiting the sites months before they were ready to talk to anyone, and the site owner didn’t serve them well in this phase. Though they aren’t ready to get into the car with you right now, they do not want to be ignored until you think they are a “hot” prospect.

III. Thou must take ownership of your IDX.
Do you think you’ve diverted a bullet, getting an IDX link for your web presence by linking out to your broker’s site? Would you take every one of your walk-in prospects into your broker’s office, introduce them, and leave them there to be served? Don’t send your prospects off to be served by others by not having an IDX solution ON your site.

IV. Thou shalt not secret away your IDX.
How does a site visitor get to your IDX search page? Don’t make it a tiny button, or make them go through several clicks to find it. If you’re doing PPC, bring them straight to the search page if that’s the key phrase you’re marketing. Make it a highly visible one-click link from your home page.

V. Thou shalt make IDX easy to use.
Web visitors are not patient people. They want to locate listings by characteristics, location, price, school systems, and in other ways. Make the search process easy for them to find homes the way they want to find them.

VI. Thou should be generous with other information and tools.
If you were buying a home in a new area, what would you want to know? Give your visitors interactive maps, calculators for mortgages, gadgets for climate information, shopping and banking locations, and more. Give them easy access to information and tools to determine what it will be like to live in the home on the screen. And, lots of photos!

VII. Thou shalt deliver.
Once a visitor has decided that your IDX search is a good one for them, don’t lose them to another who makes it even easier to use. Give them the ability to create custom searches with their criteria and have new listings delivered to their email. This is the delivery that will keep them coming back and keep you on the top of their mind when the timing is right.

VIII. Thou shalt promote your visitors to management for leads.
Once these visitors are using your site and IDX, give them the ability to log in to manage their accounts, including multiple saved searches. This is great for them, but it’s even better for you … now you have that email address lead to market.

IX. Thou shalt always be right there.
No matter what screen they are looking at, no matter how many homes they view, always have an easy one-click link to email you. When they are finally ready to ask a question and get personal, don’t make them search around for contact information.

X. Thou shalt never sit still.
The most difficult target to hit is the one that’s moving, and the Internet and your prospects are moving constantly. Use an IDX solution provider who understands this and stays on the leading edge of Internet consumer engagement.

There you are. If you can live by those 10 IDX commandments on your website or blog, success will be yours in online real estate business generation.

Article written by Peyman Aleagha from geekestateblog.com

Google Tools and Real Estate

I just read some great tips from Amy Chorew, a national speaker for the real estate industry who often speaks about marketing strategies and new technologies available.

She recently spoke at the NAR convention on "Google Tools for Real Estate" and here are 5 of her top ten Google tools for Real Estate.

Google Gmail offers email with up to 25 GB of storage per custom email address, mail search tools and integrated chat. It is the poor mans’ synch with an email enabled phone. Aggregate all your email accounts to Gmail and then send them to your email enabled phone with the special program you can download on your phone. There is less spam, plus Gmail groups all replies with their original message, creating a single conversation or thread. So much easier than searching your Inbox for related messages.

Google Docs Create and share documents without managing attachments. Upload PDFs, PowerPoint, Word and Excel documents. It is a great place for online storage for all digital documents. Always have access to your important real estate documents even when you don’t have your computer.

Google Alerts Set up alerts for key words, like your name, your business area. Google will email updates of relevant Google search results based on your choice. Great way to keep tabs on the competition. Every time someone mentions me in their blog or website, I get a Google alert. I then go to that blog and comment on their post. Great “PR”.

Google Sites allows you to collaborate Google gadgets like picasa to add photos, google calendar to show Open House dates, and a file cabinet to store documents related to the property. All of this is secure in the Google environment where you can control who has access to the site to both collaborate or to just view. You can equally use these sites to create public pages that ANYONE can access, even WITHOUT a Google account. Single listing websites anyone?

You can get more information at sites.google.com

Article taken from Agent Genius Magazine online.