One of the fastest growing trends in real estate is the "Green Movement"!There are many reasons why people feel the desire or need to "go green", but two big reasons why this is a quickly growing trend are:1) We have limited resources available and we would like to have these resources still available for future generations to enjoy, so we are searching for ways to be less wasteful.2) Cutting energy expenses in this economy is quickly becoming a priority.How much do you know about Going Green, about Green Building, Your Carbon Footprint, The savings involved in green systems and materials, etc?
NAR now has a Green Designation that will teach you about the Green Movement.The following information I pulled directly from the NAR Green WebsiteNAR’s Green Designation is the only environmental real estate designation addressing multiple specialties. It is also the only green designation for agents AND property managers recognized by the National Association of REALTORS®.
Close to one-half of all greenhouse gas emissions are produced from buildings. Green building isn’t just responsible; it’s necessary. Both consumer demand and government policy are making this happen and shaping the future of our industry. Join them in the green movement and lead your community to a more sustainable future with NAR’s Green Designation.Don't let people in your industry get ahead of you. It's important that you at least go on to the NAR green website and see what others in your industry are quickly learning!NAR Green Website
This time of year is refreshing, in that it affords us time to reflect, analyze and develop strategies for our companies for the coming year. For example, now is a great opportunity to identify the major Internet marketing trends for 2009, and to develop corresponding marketing plans to capture market opportunities and to maximize revenue accordingly.
To that end, the following is a list of 20 major Internet marketing trends taking shape for 2009: (For complete details on each trend visit Startupnation.com)#1 Recession MarketingMarketing message speaks toward saving money during down economy...#2 Internet Marketing-PalozzaMore cost effective to market online...#3 The Customer VoiceCustomers are demanding to be heard...#4 Video MarketingHaving videos can increases web traffic and time on site...#5 BloggingBlogging is still great avenue to get message out...#6 Social MarketingTrended toward targeted environments for social marketing...#7 Mobile Marketing40 million people in the US access email on a mobile device...#8 Behavioral TargetingOnline ads targeted toward consumer's specific interests...#9 Behavioral AnalyticsAnalyze why people go to the pages they visit online...#10 Widget MarketingInteractive web applications...#11 InnovationGetting creative...# 12 Back-to-Basics MarketingMessages are more clear and specific....#13 Relationship MarketingCompanies moving toward building long term customer relationships...#14 VerticalizationMarketing Channels getting more targeted to the audience...#15 PersonalizationCustomization not cookie cutter...#16 Multicultural MarketingReaching out to the untapped potential of the Spanish speaking market#17 Mixing Display Ads & Search MarketingCombining strategies to improve online conversions and traffic#18 The Long Long Long Tail Strategy of businesses that sell large number of items, in small quantities...#19 There's No Place Like Home Home Based businesses growing...#20 Speed Response time is getting quicker...Action PlanIs your business ready? Based on the above Internet marketing trends, explore and define ways that your small business can leverage the opportunities in the upcoming marketing landscape so that your company grows and you achieve your 2009 business objectives.For more detail on each trend and the complete article, visit Startupnation.comArticle from Startupnation.com
